Entertainment : KIZZ DANIEL covers vibe.ng magazine latest issue THE FLIGHT TO FREEDOM
“…The people who are most likely to shoot you down are very often your protégés…
Once they’ve sat at the feet of the father, they need to shoot the father down or the mother; and that’s what happens. It’s not really personal, it’s a way of empowering themselves… just expect it, get yourself ready…”
For Jude Abaga, this dwells on the succession of the Nigerian Hip-hop ‘throne’ but it takes a slightly different context in Kizz Daniel’s case.
Wizkid left EME to establish his Starboy label before joining Sony Music, Davido broke out of HKN to form DMW before he also engaged with Sony Music, Olamide threw his deuces at Coded Tunes to birth YBNL, Burna Boy parted ways with Aristokrat Records to continue with his Spaceship imprint and Runtown recently escaped from Eric Many to float his Sound God Music Group.
Kizz Daniel has done the same by leaving G-worldwide to create Fly Boy Inc and he will not be the last pop star to follow this pattern.
To repeat Coryn’s words, it’s really not personal.
Where I’m coming from is not a bad place. It is actually a very good place but we can only hope for a better place.’
-Kizz Daniel
It only becomes personal in the presence of breached contracts, sentimental attachments, greed and other related cancers of music and label business.
A year ago, Kizz Daniel covered the 10th issue of Vibe.ng magazine in the company of his then G-worldwide family and the unity that was displayed during that shoot, all of a sudden seemed like a well-rehearsed performance. Did Kizz Daniel know that he was leaving at the time of that interview?
Posing that as my first question to him for this feature, he confesses that the decision hadn’t been made at the time of our meeting, saying that a quick series of events later followed; all of which led to his secession.
He curves my hunger for deeper details with the following words and a smile. ‘We thank God everybody’s happy. We’ve moved on. Kizz Daniel is doing fine, G-worldwide is doing fine and that’s what really matters.’
‘Finally, I am interacting with other talents in the industry and I feel it is good for the growth of the industry.’
Caught between my nosiness and extremely limited time, we move on to the changes that his career has experienced in the past year, starting with his new collaborative spirit.
In 2016, Emperor Geezy had released a comprehensive statement, addressing his reason for the no-feature policy adopted by his company. He claimed it was a strategy to build a solid brand for his acts but the strategy took a toll on the artistes who were perceived in the industry as proud, snobbish and arrogant.
This unconventional decision which seemed to many like a curse now feels like a blessing in disguise. The quenched starvation of crossing Kiss Daniel’s art with that of other artistes has not only exposed another dimension of the Yeba crooner’s depth of talent, it has also helped him stay afloat and retain credibility in his tough legal season. From CDQ’s ‘Gbayi’ to the joint effort with Wizkid on ‘For You’ to DJ Spinall’s ‘Baba’ to Seyi Shay’s ‘Surrender’ to DJ Neptune’s ‘Wait’, Kizz Daniel has been one of the extra flavours that has seriously spiced things up in the music industry this 2018.
‘Many more are yet to be released’, he says in subtle excitement. ‘Finally, I am interacting with other talents in the industry and I feel it is good for the growth of the industry.’
He’s fresh off an international collaboration with Major Lazer and Kranium (Loyal) and he assures that there are similar projects in the pipes. ‘Others are still coming out. I’ve worked with some artistes in the U.K. and about 2-3 artistes in the U.S.’
Going from Kiss Daniel to Kizz Daniel may have been regarded as a conceding move but it was a small price to pay for the Fly Boy Inc brand to gain its wings. He admits that the name rebranding affected a number of things but in his words, “very soon, everything go gel’.
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